Targeted audience for this music video:

My perfect audience member would consist of someone between the age of 16-25 who is potentially still in some sort of student life or early development in their career or within a middle market audience. this is reflected from the lyrics within the music video making people feel empowered even when they are at their lowest points in life. Furthermore, the ages between 16-25 will have the most drastic changes within their lives and will experience a mixture of emotions from highs to lows making this song suitable for many who suffer through this change in life.