Andrew Goodwin’s 6 Features of Music Videos
1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
2. There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
6. There are often intertextual reference (to films, tv programmes, other music videos etc).
these are features which i will be including within my music video such as:
Stage performance will be predominant throughout the music video with my artist performing on a stage and matching the energy which is shown within the music video
the lyrics for will match the visuals within the song as they are very empowering. lyrics such as "you can't start a fire without a spark" will be shown within the narrative of the poor person achieving goals that the rich person is achieving, as well as the performance side showing very uplifting characteristics from my artist
there will be clear amplification within the song and the music video as the whole theme of the piece is to show that uplifting energy with the fast tempo and emphasis on certain phrases and lyrics that occur within the song
the artist will be promoted in many forms of different shots being, close ups and certain ways the artist will be interacting with the audience such as direct address and general body movements in which they will show
not included
the intertextual reference that will be featured in this song is my artist having a similar style to Bruce Springsteen being the jeans and the short sleeved shirt helping with the masculinity and intense energy that will be presented throughout the music video
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